S A Partners has worked alongside Cranfield University on the AIMSS (Aligning and Integrating Market and Supply Strategy) project which investigates how to balance delivery of shareholder and customer value to optimise profits.

AIMSS has sought to determine how the gap between theory and reality can be bridged. The 3 year project has involved studies of 3 supply chains and their progress in aligning market and supply strategies to deliver improved customer responsiveness and has required support from 3 companies (Emerging Technologies, Specialist Automotive and FMCG) who have been the focal firms for the studies which each encompassed 4 supply chain echelons.

S A Partners have leant their business improvement knowledge to this project to ensure that the frameworks and tools developed have practical application and are relevant to industry.

Cranfield School of Management website: http://www.som.cranfield.ac.uk/som/